Interview With John Vernieri, Executive Vice President, Consumer Products North America, Givaudan

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How does Givaudan highlight their point of difference?

Givaudan has the size and scale to invest in technology and innovative initiatives.

We continuously leverage our consumer understanding platforms globally in order to support our clients seamlessly, and we do this with our highly diverse and dedicated teams. Unveiling consumer preferences is what drives us every day.

What do you foresee as the direction of the business?

We are operating in a highly competitive environment, where our clients are constantly seeking innovation. Givaudan is defined by discovery, innovation and creativity- this is truly our passion. And at the same time, understanding and navigating the regulatory landscape is increasingly important.

How will you respond to your clients’ needs?

Givaudan invests significantly in new molecules and other technologies, to ensure that we are able to meet our clients needs.

We always aim to be proactive and forecast future consumer trends with the goal to deliver fresh ideas and business solutions with high impact. Our global teams focus on supporting our clients strategies with breakthrough inspiration, new perspectives and a cogent point of view, while identifying clear market opportunities.

What are the key points you are impressing on your customers?

We continue to educate our customers on the power of fragrance. We truly believe it is their best value lever. Fragrance inspires emotion and has the power to move you and make life more delightful.

Because of this, we firmly believe that incremental investment in fragrance can drive higher sales and more consumer loyalty.

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