As Honest Beauty looks to adjust their business model, executive changes within the organization have followed.
The natural lifestyle brand announced that Nick Vlahos is set to become their next chief executive officer. Having served as the executive vice president and chief operating officer at Clorox for some time, Vlahos also brings the expertise found in his other previous ventures like Burt’s Bees and Brita.
“With our strategic shift from e-commerce to an omnichannel brand under way, this is the perfect time to welcome Nick Vlahos as the new ceo of The Honest Company. Nick shares our mission of building a modern brand with ethical standards, trust and transparency at the forefront,” stated Honest Beauty founder and chairman, Jessica Alba. The sky’s the limit for what Honest can become and I look forward to working alongside Nick on the next phase of our journey.”
Vlahos boasts an impressive tenure at Clorox, accumulating roughly $3 billion in sales for their household and lifestyle segment. Under his new position, he will be tasked with overseeing Honest Beauty’s “continuing accelerated growth agenda with an added focus on innovation, retail distribution, digital marketing and global expansion.”
“I am honored and energized to be joining the incredibly talented Honest family. Jessica, Brian and their team have created an amazing healthy lifestyle brand with a dynamic company culture,” stated Vlahos. “I look forward to building upon The Honest Company’s continued success and helping to accelerate innovation and growth.”
Co-founder and former chief executive officer, Brian Lee, will still remain with the company. He will transition into an advisory role as well as hold a seat on Honest Beauty’s board.
“This is an exciting new chapter for Honest and I am looking forward to being a part of it,” stated Honest Beauty co-founder Brian Lee. “It has been our strategy to evolve the company into an omnichannel brand and Nick’s tremendous background building global CPG brands makes him the ideal person to lead us there.”
Consumers can expect big things from Honest Beauty as they begin to build the brand further under Vlahos in his new position.