The new Harvey Nichols Ground Floor Beauty and Accessories department has been unveiled; the latest stage of an ambitious redevelopment plan for the Knights bridge flagship.
Following a 10 month refurbishment, the 13,000 sq ft space features the brand’s new design concept which moves away from the traditional branded shop fits and instead offers a more sophisticated and elegant interior akin to a luxury boutique. The pioneering new concept features ground breaking design to create unique and imaginative translation of the Harvey Nichols brand that integrates an expert edit of beauty and fragrance and must haves accessories.
New to the space is Beauty Lounge, a dedicated area that is open early morning till late, offering express services from blow dries to manicures. Customers can relax with friends in a luxurious and discreet environment and enjoy being pampered and preened. The new Beauty Concierge transforms the service offer through impartial advice across all brands, elevating the customer experience to create a destination for beauty education in London.
Stacey Cartwright, Group Chief Executive Officer, Harvey Nichols comments; ” The ground floor at our flagship store is the portal to our brand, so we’ve set out to create an impactful and luxurious environment to welcome customers. We believe we have created an unrivaled destination for beauty in London, offering the best edit of beauty and fragrance brands, both global and niche, driven by the highest level of customer service from our beauty advisors and concierge team. With the launch of the new Beauty Lounge, our customers can now enjoy express services from early until late in a beautifully designed and thoughtfully curated environment.”