With the Holiday season upon us, retailers are entering the biggest gift-giving period of the year and starting to spread the cheer. Preparing for the season’s shopping means commercials, advertisements, sales and especially window displays to promote businesses as they compete for customer sales.
Harrods has enlisted the help of Burberry in creating a mesmerizing window display in front of the iconic location. Entitled “A Very British Fairy-tale,” it has a joyous feel to it while also telling a story across all the windows used. Two children, wearing Harrods’ brand scarves and trench coats, find themselves reaching hidden passages, floating bathtubs and flying cars that encompass the whimsical cheer of the December holidays. It also features exclusive ready-to-wear items and accessories from Burberry exclusive to the retailer as well.
Actress Lily James, also the of Burberry’s holiday campaign “The Tale of Thomas Burberry” and the brand’s MyBurberry fragrances, was on hand to open the display to the public, switching on the lights and music for the first time. This included a Burberry-decorated Christmas tree placed in front of the store location at Hans Crescent.
Deborah Bee, Harrods director of creative marketing, described the display as combining “nostalgia with innovation, a modern-day fairy-tale with interactive elements.”
The holiday-themed window presentation is now on display for interested customers, who can interactively turn on music and lighting by pushing a button outside of each window.