Global superstar and aspirational icon, Ariana Grande, mesmerizes fans with the release of her alluring new scent, MOONLIGHT by Ariana Grande. In partnership with LUXE Brands, Grande is releasing her newest signature fragrance to exclusively debut at Ulta Beauty in September 2017.
Currently completing her extraordinary Dangerous Woman World Tour with over 78 shows globally, Grande’s stardom has reached new heights. The 2016 AMA Artist of the Year just went triple-platinum with her worldwide hit, Side to Side, from her third chart-topping album, Dangerous Woman. As one of the most influential celebrities on Instagram, the megastar has touched millions with her distinct style, playful personality and optimistic energy, making her one of the most recognizable and positive role models of this decade.
Following the success of last year’s launch of Sweet Like Candy, which won the 2016 Fragrance Foundation ‘Fragrance of the Year’ Award, Grande’s fans are eagerly awaiting Ari’s newest creation, MOONLIGHT. This new fragrance captures the artist’s luminescent personality and the special relationship Ariana has with her fans. It was created to inspire confidence to be yourself and carries the strong message of being a positive light to those around you.
Beauty industry leader LUXE Brands is delighted to debut yet another creation from Grande. “We are honored to once again work with Ariana, as she has become such a positive influence on millions worldwide. The undisputed success of her fragrance portfolio is a true testament to her connection with consumers and to her personal evolution from actress and artist to megastar and role model. I am confident MOONLIGHT will make another strong impact within the industry from both a sales and marketing standpoint.” says Noreen Dodge, Chief Marketing Officer of LUXE Brands.
The luminous and alluring scent opens with sparkling, rich black currant and juicy plum, fading into an ultra-feminine heart of fluffy marshmallow and fresh peony for a captivating wink of intrigue and mystery. A final seductive touch of creamy sandalwood, black amber and sensual vanilla creates an indulgent, lasting trail of addiction.
Rich Black Currant
The signature faceted bottle design is illuminated in an alluring holographic treatment accented with a lavender cap. The iridescent sheen adds a mesmerizing glow from all angles complimented by the plush lavender pom pom adornment. The sleek matte carton features hues of purple with holographic lettering trailing across a seductive portrait of the pop star gazing into the moonlight.
Available September 2017 at Ulta Beauty stores nationwide, followed by a nationwide roll out starting in October with other prestige retailers, including Stage Stores, Lord and Taylor, Bon-Ton, Boscov’s and Macys.com in the US. Prices range from $20-$59.