The Future of the Fragrance Foundation

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The Future of the Fragrance Foundation

Jerry Vittoria and Linda Levy

The Future of the Fragrance Foundation

Ann Gottlieb and Ron Rolleston

The Future of the Fragrance Foundation

MANE'S Wes Morris and Interparfums' Stan Archambault

The Future of the Fragrance Foundation

Paul Austin and Symrise's Julianne Pruett

The Future of the Fragrance Foundation

Robertet's Pierre Wulff, Verescence's Sheherazade Chamlou and Hearst's Donna Lagani

The Future of the Fragrance Foundation

Frederic Pinault and Isabel Lopes of IFF and Bertrand Lemont of Drom

The Future of the Fragrance Foundation

LVMH's Nicholas Munafo and Mara Sirhal of Macy's

The Future of the Fragrance Foundation

Linda Levy and Bruce Teielbaum

The Future of the Fragrance Foundation

Givaudan's Kate Greene and Jean-Marc Plisson of Shiseido

The Future of the Fragrance Foundation

Alan Beck and Muriel Gonzalez

The Future of the Fragrance Foundation

Linda Levy with Rhona Stokols and Mindy Yang of Perfumarie

The Future of the Fragrance Foundation

Anais Nouvet and Sebastien Levi of Cartier

The Future of the Fragrance Foundation

Daniel Annese, Jenny B Fine and Ann Gottlieb

The Future of the Fragrance Foundation

The Fragrance Foundation Team

On Wednesday, January 10th, Linda Levy, President of The Fragrance Foundation, presented her plan of action for The Fragrance Foundation in 2018. Speaking to a room full of members, board members, industry insiders and journalists who were invited for breakfast at Brasserie 8 1/2 in NYC, Levy stated that since taking the helm back in August, she has been on a “listening tour” speaking to everyone she possibly could to develop this well- thought-out plan. Entitled, The Future of the Fragrance Foundation, some of the most important changes include: a new mission statement; a new Instagram name and social media campaign; and the establishment of an official Fragrance Day.

Levy stated, “The Fragrance Foundation’s mission is to inspire the world to discover the artistry and passion of fragrance. In support of our mission, we are launching the first official Fragrance Day on March 21st. This is a call to action to everyone in our fragrance community. Let’s celebrate Fragrance Day by activating perfumer events and brand animation to invigorate our dialogue with consumers.”

Jerry Vittoria, Chairman of The Fragrance Foundation and Head of Fine Fragrance Worldwide at Firmenich, stated, ” The future of the Fragrance Foundation is in the very capable hands of Linda Levy and her team. The Foundation is the only organization solely devoted to the education and appreciation of fragrances. So we are pleased to refocus the Foundation’s energy and resources to further engage and inspire consumers.”

For more information about The Fragrance Foundation, please visit: Fragrance.org 

Follow The Fragrance Foundation on Instagram @FragranceFoundation

Photos by Casey Kelbaugh

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