Four Retailers Facing Lawsuit Regarding False Pricing

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Before deciding to go out and indulge in the latest sale, shoppers may want to look into the prices they’re racing to take advantage of.

Los Angeles attorney Mike Feuer has filed a lawsuit against Macy’s, JCPenney, Kohl’s and Sears in reference to sales prices that he believes the stores are using to mislead customers. Termed as a “misleading and deceptive false price scheme” in regards to “thousands of products,” Feuer described his claims in a recent release.

“Customers have the right to be told the truth about the prices they’re paying — and to know if a bargain is really a bargain,” he stated.

Looking at one example, the lawsuit alleges that retailer Macy’s sold a cross pendant necklace for 75 percent off, lowering the price from $120 to $30. However, it goes on to state that the same necklace was never sold above the same amount in five months after the sale’s conclusion.

California law specifically states that no retailer can advertise an item at a price unless it has been available at that price sometime in the previous three months. The only exception is if that same date the item was sold at the price for is made completely clear to customers before sale.

Between falsely sueding customers to buy higher prices and hurting competing retailers, this is quite a massive allegation. All four declined to comment, but Feuer is seeking injunctions to stop the false product advertising in addition to civil penalties.

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