Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena® uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena® identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena. See What’s Possible.™”
“Neutrogena® started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, President, Beauty Care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
The “Neutrogena. See What’s Possible™” campaign will debut with a commercial voiced by Brand Ambassador and creative consultant Kerry Washington which features real women following their passions. The empowering video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible. In addition, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in over 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
Neutrogena® Brand Ambassadors including Washington, Jennifer Garner andJulie Bowen, and beauty bloggers from seven countries will share words of encouragement in the brand’s first global digital video series. In the first video, Julie Bowen will share how she defied what others told her about her dreams, and her advice for young women who may not think their own dreams are possible.
In addition to the global campaign assets, countries are adding locally relevant extensions to the campaign. In the United States, the brand has forged a partnership with the Girls Inc. organization whose mission is to inspire all girls to be strong, smart, and bold.
“It was important for us to go even further with this commitment, which is why we’ve chosen to partner with the Girls Inc. organization to help 250,000 girls over the next decade develop the life skills and tools they need to pursue their dreams,” said Stephanie Guggenheim, U.S. Senior Director of Facial Care, Neutrogena®.
The partnership will support the Girls Inc. Experience, helping them bring intensive, hands-on, life-changing programming to more girls than ever before. This will ensure that each girl has the skills to build an independent future, and grows to be a competent and confident woman.
Women can view the campaign on the brand’s “Neutrogena. See What’s Possible™” website and Neutrogena® YouTube channel, and find inspirational content on the brand’s Facebook, Instagram and Twitter channels in the United States. Women can also join the conversations by sharing their own personal stories and words of encouragement to empower other women across social media by using the hashtag #SeeWhatsPossible.
About Neutrogena® Neutrogena®, #1 dermatologist recommended skincare brand, has brought groundbreaking skin care solutions to consumers for more than 60 years. Today the brand offers more than 650 products worldwide in the face, body, acne, sun protection, cosmetics, men care, and antiaging categories. By creating, innovating and rethinking what is possible, Neutrogena® products consistently deliver real results without compromises.
About Girls Inc. Girls Inc. inspires all girls to be strong, smart, and bold, providing more than 140,000 girls across the U.S. and Canada with life-changing experiences and solutions to the unique challenges girls face. The Girls Inc. Experience consists of people, an environment, and programming that, together, empower girls to succeed. Trained staff and volunteers build lasting, mentoring relationships in girls-only spaces that are physically and emotionally safe and where girls find a sisterhood of support with shared drive, mutual respect, and high expectations. Hands-on, research-based programs provide girls with the skills and knowledge to set goals, overcome obstacles, and improve academic performance. Informed by girls and their families, Girls Inc. also works with policymakers to advocate for legislation and initiatives that increase opportunities for girls. At Girls Inc., girls grow up healthy, educated, and independent.