Firmenich, the world’s largest privately-owned fragrance and flavour company, today opened a new cutting-edge Global Perfumery Creative Centre at Singapore’s Science Park. Expanding the Group’s footprint in Asia, this state-of-the-art facility will offer world-class capabilities from perfume creation and technology innovation, to cutting-edge application labs and consumer insights. This Global Centre of Excellence houses the Group’s leadership teams for Hair Care, Soap Bars and Detergent Powders, uniting Firmenich’ s expertise in Fine Fragrance, Body Care and Home Care. The inauguration ceremony was officiated by Dr Beh Swan Gin, Chairman of the Singapore Economic Development Board, with Ms Emilija Georgieva, Charge d’affaires of the Embassy of Switzerland in Singapore also present.

“We have been present and continuously investing in Singapore since 1974, a strategic growth hub for Firmenich across Asia and also globally,” said Gilbert Ghostine, CEO, Firmenich. “This new creative facility reinforces our commitment to deliver the most innovative, consumer-focused fragrance solutions to our clients and their consumers.” During the official ceremony, Dr Beh Swan Gin, Chairman of the Singapore Economic Development Board applauded the strong ties between Switzerland and Singapore who celebrated their 50th anniversary of diplomatic relations this year.

“Firmenich’s Global Perfumery Creative Centre is a significant addition to Singapore’s ecosystem for Consumer Businesses, and a strong testament to Singapore’s attractiveness as a global business and innovation hub,” said Dr Beh Swan Gin. “It builds on and expands the integral role that Singapore plays in Firmenich’s growth in Asia Pacific.”

“We have grown significantly across Asia over the past four decades, thanks to the close business partnerships and trust of our customers in the region,” said Armand de Villoutreys, President Perfumery & Ingredients, Firmenich. “This new Creative Center will enable us to work more closely with our customers to co-create unique fragrance experiences that appeal to the diversity of consumers across Asia and beyond.”

“Our Creative Center underlines our firm commitment to grow and invest in Singapore with its world-class talent base,” said Mr. Rajan Arul, General Manager of Firmenich Singapore. “Building on this year’s SwissCham award for excellence in talent development, we look forward to strengthening our ties with local universities, such as the National University of Singapore and partner organisations, such as the Singapore Association of the Visually Impaired.”

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