Exciting News From Arcade Beauty

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Peter Lennox, Arcade Beauty’s President & CEO is pleased to announce the following organizational changes:

Larry Berman, a 25 year veteran of Arcade Beauty, has been promoted to Senior Vice President, Sales North America. Larry began his career at Retail Communications which was acquired by Arcade in 1999. Throughout his career Larry has worked in various roles throughout the organization, with his most recent one heading up targeted retail and prestige accounts for Arcade Beauty in New York.

Alexandra Sorensen has been promoted to Vice President, Cosmetics Business Manager. Alexandra’s responsibilities will include the on-going development of our cosmetics products, including the marketing strategies and supporting sales initiatives. Allie had most recently held various marketing positions at Coty Inc. Australia, where she was the Senior Brand Manager for the launch of the Philosophy Brand .

Diane Crecca has been promoted to Senior Vice President, Fragrance Business Manager. Diane’s responsibilities will include the on-going development of our fragrance products, including marketing strategies and supporting sales initiatives. Diane has been in various roles within the Arcade Beauty organization. She will continue to also oversee the Fragrance Evaluation Team.

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