Consumer needs and interests are a constantly changing puzzle that many retailers strive to understand. In today’s age of technological advancement, one thing that has been serviced much more evidently is ease, or convenience.
Launching their Pure Colour LOVE Lipstick, Estée Lauder is moving in that direction with their most recent, and first, U.K. partnership. The agreement with YouCam will bring the ability to try on all thirty shades to the phone of any and all consumers who own the app.
“As a brand we no longer just sell lipstick. We offer the consumer a unique experience – and YouCam gives us the opportunity to bring innovative technology and a real digital first concept to the makeup loving millennial,” stated president of United Kingdom & Ireland The Estée Lauder Companies, Chris Good. “And there is no better place to bring technology, social engagement and beauty together than at Selfridges and at our Carnaby Street store.”
With the expectation of driving traffic to stores through mobile applications, beauty advisors from the company will be available at their locations. They will inform customers about the app’s capabilities while also helping them to download and use it immediately from the showroom floor.
“The seamless integration of YouCam’s virtual in-store magic mirrors elevates the beauty shopping experience to a new realm inviting customers to play and experiment with products, discovering the entire Pure Color Love lip collection in a matter of second,” stated Alice Chang, chief executive officer at Perfect Corp. “Together with Estée Lauder UK, we are able to provide the ultimate in store shopping experience of the future.”
Many of Estée Lauder’s participating locations will debut the new service today, while some locations will only be opening the counter today with the expanded service to come in a week or so, with the promotion running until May 31st.
The YouCam Makeup application is available now through the App Store and Google Play.