Estée Lauder Introduces NEW Pure Color Love Lipstick

Mix. Remix. Create Your Look.

Introducing NEW Pure Color Love – a collection of high-impact lipsticks in a kaleidoscope of vibrant shades and striking finishes. Come play in a celebration of bold pigments and layerable textures to show lips a new kind of love. Because basic is boring. From brights and deeper tones to nudes and neutrals, spontaneously create and customize looks for every outfit, every mood and every occasion. The possibilities are infinite. Dare to experiment by mixing and matching colors, fly solo with a single shade or layer up lip colors. There are no rules in love.

Born to be worn any which way, NEW Pure Color Love comes in 30 shades and four daringly playful finishes:

Ultra Mattes– Rich matte, bold color

Shimmer Pearls-Bold, shimmer color with high pearl

Cooled Chromes– Bold, chrome colors with extreme pearl

Edgy Cremes– Bold, creamy color


Packed with true color pigments, Cooled Chromes, Shimmer Pearls and Edgy Cremes have medium, buildable coverage that glides on effortlessly for smooth and kissable lips that look fresh and vibrant. Ultra Mattes feature a super soft and virtually weightless formula with a mattified finish and incredible full coverage.

Infused with a superfruit cocktail of ingredients, the natural blend of three power oils, Pomegranate, Mango and Acai, help condition and soften lips. NEW Pure Color Love features a flavor infused with sweet vanilla to leave lips irresistibly delicious.


Estée Lauder spokesmodel Kendall Jenner stars in the “Wild Love” digital ad campaign for the launch of NEW Pure Color Love. In collaboration with Grammy nominated American singer, songwriter and actress, Elle King, Kendall brings to life the playful new lip launch with a music-inspired digital video ad wearing a variety of lipstick looks. “Wild Love” was written exclusively for Estée Lauder for the launch of Pure Color Love by producer Christopher Braide and the digital film was directed by Tim Piper (Piro).

NEW Estée Lauder Pure Color Love will be available at will be available exclusively at select Ulta beauty stores, and beginning March 2017. Suggested Retail Price: $22.00


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