One of the biggest names in beauty, Estée Lauder, has now given their corporate website a new makeover. The site now features illustrations from Donald Robertson, which makes sure to promote Estée’s strong presence as the “only company focused exclusively on prestige beauty,” according to a spokeswoman.
Along with the new illustration from Robertson, the site features a prominent video at the top that characterizes the Estée Lauder brand as the global house of prestige beauty with a very sleek and professional feel to it. This is key for the company considering the site is mainly used for media, job seekers and investors as it will certainly add to the image of their digital communications and brand as a whole.
“We are incredibly proud of the new ELCompanies.com, which is a beautiful balance of the company’s rich history and strategy for long-term, sustainable growth,” stated chief executive officer and president Fabrizio Freda. “The site highlights our strong portfolio of prestige brands and focus on creativity and innovation, while both reflecting the quality of our talent and attracting the potential talent of the future.”
As users scroll down, the site features the brands represented by Estée Lauder, as well as featured articles and the latest news from the company with what appears to be glitter eyeshadow in a black backdrop behind it. Again, it gives a very sleek and elegant feel to the site that benefits both the brand and those affiliated featured on it, including Clinique, Bobbi Brown, MAC Cosmetics, By Kilian, Glamglow, La Mer, Lab Series, Bumble & bumble, Aveda, Jo Malone and so many more. The overhaul marks a move to further modernize one of the most well-known names in beauty and continue to adapt to the digital world around it.