Under Ashley Olsen and Mary-Kate Olsen’s creative direction, Elizabeth and James introduces two new distinctive fragrances in the Elizabeth and James Nirvana Fragrance Collection – Elizabeth and James Nirvana Rose and Elizabeth and James Nirvana Bourbon.
The Elizabeth and James Nirvana fragrance collection represents the ultimate state of happiness; an idyllic memory, moment or experience.
“Ashley and I believe everyone’s nirvana is different, so we created Nirvana Rose and Nirvana Bourbon to explore a more sensual and also playful side of Nirvana,” stated Mary-Kate Olsen.
“These two new fragrances are an evolution of Nirvana – bringing light and color into the collection and giving our customer more ways to find their nirvana,” said Ashley Olsen.
Created by Ashley Olsen and Mary-Kate Olsen in partnership with Firmenich, the fragrances include:
Elizabeth and James Nirvana Rose – an alluring floral scent embodying the heart of a dark rose with notes of geranium, rose de mai and vetiver.
Elizabeth and James Nirvana Bourbon – an oriental scent blending notes of vanilla bourbon with oakwood and hints of tuberose.
The Elizabeth and James Nirvana Rose and Elizabeth and James Nirvana Bourbon bottles feature new translucent scarlet and amber tones inspired by the fragrances, highlighting the architectural lines, rich gold accents and distinctive texture of the bottles.
“Our partnership with Ashley Olsen and Mary-Kate Olsen has strengthened further with the release of two new fragrances in the Elizabeth and James Nirvana collection”, said Ginny Wright, General Manager of Butterfly Beauty. “We are delighted to launch these two new fragrances exclusively with Sephora and look forward to building an Elizabeth and James global beauty brand.”
The Elizabeth and James Nirvana Rose and Elizabeth and James Nirvana Bourbon Eau de Parfum fragrances will initially be available in three different sizes – 30 ml ($65 USD), 50 ml ($85 USD) and a rollerball ($25 USD). The fragrances will launch exclusively at all North America SEPHORA stores and Sephora.com August 2016 and roll out to additional retailers in Spring 2017.