ELEMENTs is steadily growing and expanding its North American showcase by continuing its collaboration with the Capsule trade show. ELEMENTs produced its 3rd edition with Capsule A/W 16 New York Women’s RTW, Feb 21-23, 2016. This show comes on the heels of a very successful showcase at A/W 2016 Las Vegas.
“I wanted to start with Vegas once my branding was together and everything was tight. We felt we had to keep the iron rolling while it’s hot, which is why we followed that up with NY: 2 Elements shows back to back and coast to coast,” saysRodney Hood, Creative Director, Therapeutate Parfums. Therapeutate stands for luxury botanicals. They officially launched with ELEMENTs at both Las Vegas and NYC this month.
ELEMENTs at Capsule A/W 16 New York Women’s RTW will be the largest ELEMENTs produced in this new format and collaboration featuring 36 brands:
10 Corso Como
Aedes de Venustas
Dr. Payot Paris
Eight and Bob
Etat Libre d’Orange
Forest for the Trees
HI WILDFLOWER BOTANICA
Lite & Cycle
RODIN Olio Lusso
“We are very pleased with how this collaboration with Capsule has worked thus far. It has allowed us to maintain a show that is edited and features strong brands while providing the opportunity to continue to grow our buyer base. We couldn’t be happier. We are maintaining the quality of the showcase while growing our base at the same time,” says Jeffrey Lawson, Co-Founder of ELEMENTs.
About ELEMENTSs. ELEMENTs is the definitive marketplace for established and emerging visionaries in the world of beauty, fragrance: A strictly edited show that presents premium brands in a dynamic and curated format that showcases labels in fine fragrance, apothecary, beauty, home ambiance, skincare, cosmetics and men’s grooming.
It is the premier U.S. meeting ground for industry leaders, buyers and brands – both emerging and established. ELEMENTs works with a talented roster of collaborators to create educational content and art installations, in addition to producing all show with top of the line production design. ELEMENTs aims to create the most innovative experiences available to the fragrance marketplace.
About Capsule. Capsule is the premiere gathering of the finest apparel and accessories brands from around the world. More than a tradeshow, the brands that participate in Capsule make up a community that is shaping the future fashion landscape. In this case, different really is better.
Capsule launched in 2007 as the brainchild of fashion consultancy BPMW to develop a global network of like-minded people who conceptualize, create, desire, and buy the clothes that epitomize a new vision of forward progress. Artisans, strategists, devotees, and style leaders converge on Capsule in three cities, ten times per year.
Capsule is known for its global curation of the world’s most directional designers and the brands that participate in Capsule are among some of the most prestigious, respected and coveted fashion labels. The Capsule team scours the world hand selecting only the best of the best – from the independent emerging designers, to more established labels that push the envelope of design, craftsmanship and quality.