Edge Ahead By Fromm Revamps Square Thermal Selection

Being square never looked so hip. Brush up on the basics of a sleek, wavy or bouncy blowout, courtesy of the Edge Ahead by Fromm Square Thermal Brushes! Launching spring 2016 in a brand-new Rose Quartz hue, this brush series is a triple threat in styling. The Square Thermal brushes feature an innovative square shape that offers all-in-one blow-dry techniques – simply alter the position of the brush to straighten, create loose wave, or form tight curls. The flexibility of the barrel shape creates an all-inclusive tool, a necessity in the quest for the perfect blow-out.

Efficiency: The rippled nylon bristles of the Square Thermal Brushes increase contact with hair, which results in faster drying times.

Ionic heat resistance: The thermal ceramic coated barrels maximize results while protecting hair. Plus, they help reduce static.

Durability: A soft-touch grip and sturdy composition ensure the brush will style strands comfortably and reliably, time and time again.

2″ Small Square Thermal Brush ($12.75) The slim barrel of this Edge Ahead by Fromm Square Thermal Brush is ideal for short to medium length hair, or for perfection bouncy curls on longer locks.

2.5″ Medium Square Thermal Brush ($14.25) The mid-size brush offers versatility for all hair lengths, but is especially suited for medium-long hair.

3″ Large Square Thermal Brush ($15.50) For those with luscious locks, the largest of the Square Thermal Brush series tames extra-long tresses with ease.

Copper Is The New Gold

Even beauty tools can benefit from strengthening their core. The contemporary beauty tools experts at Edge Ahead by Fromm gave round brushes a metal makeover: introducing the Edge Ahead by Fromm Copper Core Thermal Round Brushes. Available spring 2016 in a new Merlot hue, these brushes feature a unique copper core barrel and take hair to new heights with unparalleled advantages.

The brushes surpass traditional aluminum ceramic coating with ease – a superior material for temperature control, copper ensures heat is distributed evenly. Translation? The eye-catching element is a serious strand savior. The Edge Ahead by Fromm Copper Core Thermal Round Brushes are:

Faster: superior temperature control dries hair 30% faster, reducing hand and wrist fatigue!

Naturally Antimicrobial: copper destroys 88% of bacteria, preventing dandruff, itching and flaking.

In addition to the copper coated barrel, with a sealant to maintain ideal heat resistance over time, this collection from Edge Ahead by Fromm features an innovative insert bar with two unique benefits. The bar infuses two-in-one technology to blow-dry with ionic nylon properties while the 100% pure boar bristle grips and shines hair. The waved nylon bristles latch on to locks for a final result that’s dried in less time and with less damage.

The striking series includes three different round barrel widths to suit locks of all lengths and textures:

2″ Copper Core Thermal Round Brush ($16.00)

2.5″ Copper Core Thermal Round Brush ($17.99)

3″ Copper Core Thermal Round Brush ($19.75)

To purchase the Edge Ahead by Fromm Copper Core Series, or the Square Thermal Brushes, visit Sally Beauty stores nationwide or log onto www.sallybeauty.com. For more information on Edge Ahead by Fromm, visit www.FrommBeauty.com

About Edge Ahead by Fromm. Innovative design meets function in Edge-Ahead by Fromm branded shears, thinners and accessories. Beautifully crafted products in a range of designs and sizes, Edge-Ahead products include head-turning packaging design for the ultimate shelf presence. Edge-Ahead products are the perfect starter tools for students, new graduates and anyone with a keen eye for what’s on trend.

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