It’s no secret that Disney is one of the most well-known names in all of entertainment. They essentially have a strong hand in every aspect of film, television, retail and really any other conceivable market you can think of. With that in mind, it’s no surprise to see the juggernaut utilize YouTube to promote their Disney Fashion brand.
Set in multiple locations across five episodes, the web series’ main focus is to highlight street style and the ways fans are bringing Disney into their daily lives through fashion. The direct audience is millenials, mainly females ages 18-34, and boasts collaborations with some of the top name designers in fashion.
The first episode, hosted by LuarDIY, begins in Tokyo, specifically the Disney Expo Japan 2016, Tokyo DisneySea and Tokyo Disneyland, giving an in-depth view into the fusion of style between Disney and the Harajuku Girls as well as collaborations with Marc Jacobs, Cath Kidson, Trina Turk, Forever 21, Coach, Misa Harada, Topshop, Harveys, Kenzo and more. The episode was released on Disney Style’s YouTube channel on August 2nd.
Premiering at Shanghai Fashion Week and on YouTube August 9th, highlights the work from designers Ji Chang, Lulu Han, Makin Ma and Cindy Shoong specifically using Minnie Mouse.
Moving to the streets of New York City and hosted by Meredith Foster, the third episode focuses on Disney street style in the big apple as well as the creative team behind the Mickey Mouse collection and Disney’s collaboration with Coach. It is set to premiere on August 16th.
Continuing their examination of Disney’s street style in London, the August 23rd episode also showcases U.K.’s Lucy & Lidia on the VIP red carpet of the launch of Disney’s collaboration with Cath Kidson.
Wrapping up the series is a look into the collaboration between Disney-Pixar and Forever 21. Again hosted by LaurDIY, the series finale launches on YouTube August 30th.
What makes this move so smart is the direct links to the items being shown in each video. Once someone sees something they like, they don’t need to look any further than a link in the video’s description that brings them directly to Disney’s online store. This doubles down on attracting interested consumers by selling directly to them, leaving very little room for wasted advertising. All in all, it’s strong play that comes with very little risk given the over 1.5 million monthly visits to their Disney Style site. If your a Disney fan, make sure to check out the video series’ next episode Tuesday, August 9th.