Dior Presents: Dior L’Or de Vie La Cure

The Product: Just like a bottle of fine wine, Dior’s L’Or de Vie is designed to make skin look even better with age. A new La Cure vintage is created annually for the house at Château d’Yquem, a legendary vineyard in Bordeaux, France renowned for its rich soil and premiere wines. But the vineyard’s unique climatic and geological conditions aren’t the only factors that contribute to Château d’Yquem’s exceptional product—the grapes are manually harvested and individually selected to ensure their superior quality. The process is so discerning that the estate’s yield is the lowest in the world: each vine produces just one glass of wine. When the harvest isn’t up to par, the Château makes the difficult decision not to distribute that vintage. The same can be said of La Cure, a concentrated extract that is only produced if the Yquem vines (from which it is derived) meet Dior’s high expectations. The result of this extreme quality control is a potent-yet-luxurious anti-aging treatment that boosts collagen production by 50%, and is also the most powerful antioxidant on the market today.

The Formulation: After 30 years of research, Dior Science has unlocked the unrivaled antioxidant power of Yquem sap—an ingredient derived from the Sauvignon vine at Château d’Yquem. This unique sap contains Miyabenol C, a molecule that neutralizes aging factors at the DNA level. Harnessing the sap’s regenerating properties, however, is no easy feat: After a rigorous selection process, the vine shoots are harvested by hand in early winter when the sap reaches peak fertility. Then, the vine shoots undergo a six-month maturation period to achieve the highest concentration of antioxidant and regenerating molecules. It is only after a 17-step purification process that the sap is extracted and infused into this unparalleled formula along with Yquem marcs (a natural fertilizer comprised of grape seeds and grape skin that is proven to boost collagen production). With these two elements combined, La Cure offers the greatest concentration of active ingredients ever developed by Dior.

The Application: In the vineyard, temperature- and weather-resistant quartz is laid on top of the soil to act as a protective barrier, but this year’s vintage harnesses the thermal powers of the mineral via a luxe quartz massage applicator. This teardrop-shaped tool decreases puffiness as it helps the precious L’Or de Vie La Cure formula penetrate the surface of the skin.

Sold as a set of three separate, sealed vials to protect the product’s efficacy, use one vial of L’Or de Vie La Cure morning and night for 30 days before opening the next. Apply La Cure in conjunction with the daily L’Or de Vie skincare regimen for three months to plump, smooth, brighten, tighten, and transform the complexion.

Dior L’Or de Vie La Cure Limited Edition Coffret MSRP: $2,200
On Counter: December 2017

Availability: Available at Dior.com, Dior Boutiques, Bergdorf Goodman, and select Saks Fifth Avenue, Neiman Marcus, and Nordstrom locations

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