Dior Launches Dior J’adore Eau Lumière

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“The simplicity often hides an extreme sophistication. J’adore is a perfect harmony between former and modern perfumery: the most beautiful essences and natural flower absolutes in a modern writing. No matter how magical it is, J’adore is above all an art of raw material.” Dior Perfumer-Creator François Demachy

Introducing the new Dior J’adore Eau Lumière fragrance, a thoroughly modern update to one of Dior’s most iconic, beloved scents. Composed by Dior Perfumer-Creator Francois Demachy, the all-new floral composition is a sensual, tangy, luminous fragrance that will replace the current Dior J’adore Eau de Toilette.

A tribute to Christian Dior’s passion for flowers, J’adore is a symbol of absolute, sophisticated and glamorous femininity. The unique, harmonious new J’adore Eau Lumière fragrance is an eau de toilette composed of the most noble raw materials, beautifully presented in the iconic J’adore bottle, elegantly updated for 2016 with a slimmer gold ring and a tear drop-shaped inner contour.

The J’adore Eau Lumière Fragrance

Opening with a top note of Sicilian Blood Orange Essence, the unique citrus variety, popular in Italy and known for reddish color of its flesh due to a rare pigment called anthocyanin, provides a fresh, energizing hook with sweet and juicy qualities. A key ingredient in the perfumer’s palette and native to Turkey and Bulgaria, Damascena Rose Essence finds full expression as the heart note of J’adore Eau Lumière. Neroli Essence, obtained by distilling bitter orange blossoms grown in the Dior Gardens in Grasse, provides an evocative base note that blends perfectly with the smooth, tender accord of the fragrance, divulging a round, soft finish.

Charlize Theron, the Face of J’adore in 2016

Once again, Charlize Theron will embody the elegant-yet-playful spirit of the J’adore woman in a stunning brand new campaign image and film launching in April 2016. Shot by Peter Lindberg, the vibrant new print visual features Charlize as she’s never been seen before in a stunning one-of-a-kind, glimmering Dior Couture gown.

 

Dior J’adore Eau Lumière Eau de Toilette MSRP : $114 (100 ml/3.4oz) On-Counter: April 2016 Availability: Dior counters nationwide, Dior.com

 

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