In an effort to commit further to their future business strategy, Coty Inc. has hired Sean Foster as their new senior vice president of eCommerce.
Having held executive positions previously, Foster will be tasked with overseeing all eCommerce activity across the company’s three divisions. His prior ventures include being chief executive officer for social marketing brand, Crowdtap, and president of Avon Online.
“We’ve been building four digital pillars: marketing science, content, foundry, media optimization and omnichannel. Our priority is expanding consumer reach with better content on the right media platforms to drive sales in a highly fluid marketplace. Sean’s background is a perfect fit for this,” stated chief digital and media officer for Coty, Jason Forbes, who Foster will report to when he assumes his new position.
“I’m delighted to be joining Coty given the level of executive buy-in I’ve seen around digital,” stated Foster. “It’s going to be a great chapter building Coty’s e-commerce teams and working with our markets to outperform on brand and retailer e-commerce [key performance indicators].”
Sean Foster’s wealth of experience should be able to benefit Coty for quite a long time.