COSMOPROF NORTH AMERICA DEBUTS “DISCOVER GREEN” PROGRAM TO MEET GROWING DEMAND FOR ENVIRONMENTALLY CONSCIOUS PRODUCTS

Cosmoprof North America (CPNA) has announced it will launch DISCOVER GREEN, a new special area for companies dedicated to green, eco-friendly, clean, organic, and/or natural products in beauty, at its upcoming annual event, scheduled to take place July 24-26, 2016 at Mandalay Bay Convention Center in Las Vegas. The decision to include a new “green” section comes on the heels of increased consumer awareness of the environmental impact and ingredient safety from the products purchased. While the focus had been predominately on food the shift towards wellness items in the beauty segment is growing exponentially andDISCOVER GREEN serves to meet this demand. This new section will feature companies that showcase novel ideas in the growing environmentally conscious market. The companies represented will cover both the retail and spa distribution markets and will include small indie brands as well as ever-growing power brands. To that extent, DISCOVER GREEN will not make a distinction between the degree of “green appeal,” but rather it will embrace all categories of green and wellness.

“Each year we see an increase in the amount of exhibitors displaying natural products and an increase in our buyers’ interests in natural products to meet the growing consumer demand,” says Daniela Ciocan, Marketing Director, CPNA. “DISCOVER GREEN was established to meet the needs for both; exhibitors now have a focused platform to promote their unique, eco-friendly brands and buyers have a curated, central location to discover them.”

DISCOVER GREEN rounds out the portfolio of special areas that distinguish CPNA as the premier event that continuously drives innovation and puts the spotlight on segments key of the beauty market. These special areas have produced astounding success to its exhibitors and each year brings more brands vying for one of the coveted spots.

“Each ‘special area’ was created as a result of industry trends and feedback from buyers, exhibitors and attendees alike,” says Ciocan. “Nine years ago we launched Discover Beauty and its growth has not ceased since. Last year we launched Tones of Beauty, Discover Scent and IBF&E with equal success. In the end, our formula works and we are confident DISCOVER GREEN will also succeed because we know the demand is there.”

Exhibitors of CPNA 2016 not only have the option to be able to display in one of the desirable special areas, but all can take advantage of other unique opportunities available at the show. For example, exhibitors can vie for the chance to present to TV Shopping giants EVINE live, HSN and QVC or get deluxe samples in the hands of attendees through the onsite sampling bar Boutique. With the online marketing platform 1to1beautymatchmaking.com and exclusive buyer programs, attendees also have ample to reach out to the multitude of qualified beauty buyers in attendance.

“We’ve left no stone unturned and continue to push to provide both attendees and exhibitors with a platform for success because their success is also ours,” says Ciocan. “In fact, due to the continuous growth of the show, we are expanding in 2016 to add additional space to make room for the countless other brands out there that wish to participate.”

 About COSMOPROF North America. Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).

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