Jane Lauder, Global Brand President of Clinique, has shared insight into how the iconic brand is engaging new customers to fuel its growth at CEW’s Newsmaker Forum event on March 30th.
In a moderated conversation with Jill Scalamandre, CEW Chairwoman and President, Global Makeup Center of Excellence, Shiseido Americas, Lauder talked of her strategies for breaking the marketing norms to innovate at retail and make an emotional connection across generations of consumers to propel Clinique to future success. Attendees also gained invaluable insights on how to successfully lead in a dynamic and evolving industry.
“CEW Newsmaker Forums provide a rare opportunity to hear from beauty’s thought-leaders about the state of the industry,” says Carlotta Jacobson, President of CEW. “Clinique is one of the most iconic prestige beauty brands and we’re thrilled to have Jane Lauder share her strategies for future-proofing the brand as she reaches the next generation of consumers.”
The event began at 5:30 pm at the Harmonie Club in New York. Sponsors include IFF, the Condé Nast Women’s Collection, Arcade Beauty, Array Marketing, ULTA Beauty, Albéa, YouCam Makeup, Links of London, Beauty Inc, WWD, Pixafy and Kaplow Communications.
CEW is a global, nonprofit professional organization with 8,500 executives, both women and men, in the beauty, cosmetics, fragrance and related industries. For information about CEW membership, visit www.cew.org.
About Jane Lauder
Jane Lauder has over two decades of experience in the beauty industry, including 20 years at The Estée Lauder Companies. An innovative marketer with strong management skills and a proven track record as a business leader, Ms. Lauder oversees the Clinique brand, globally. She has also been a member of the Board of Directors of The Estée Lauder Companies Inc. since July 2009.
Ms. Lauder was appointed Global Brand President, Clinique in April 2014. Prior to that, Ms. Lauder oversaw the Origins, Ojon and Darphin brands. Under her leadership, Origins, a high-performance, natural skincare brand, grew and expanded, globally. She was the vision and guiding force behind the launch of the brand’s greatest success story, Plantscription™ Serum. In 2010, Ms. Lauder’s portfolio of brands grew with the addition of Ojon, the treatment-based hair care brand that aims to become a leader in high performance products with a focus on hair and repair. In 2013, she added to the portfolio, the botanical skincare brand Darphin, a leading pharmacy and professional high-end skincare brand, offering excellence in combining efficiency and sensoriality.