Clarins Launching New Campaign Targeting Millennials: #WorthTheWrinkle

Clarins USA announces the unveiling of the #WorthTheWrinkle campaign to support the launch of new Multi-Active Day & Night creams. Clarins is, and has been since its founding in 1954, a lifestyle beauty brand that seeks to inspire, guide, and motivate women. Jacques Courtin-Clarins, ingenious engineer of beauty, had a conviction that beauty, health and well-being are all one – a daring holistic vision that he was the first to express and apply.

#WorthTheWrinkle aims at changing the conversation about beauty and approach to aging, essentially starting a new “beauty dialogue.” Clarins encourages women to be authentic and not shy away from experiences that make their lives richer. Success and adventure will sometimes lead to a wrinkle or two, and that these are not flaws, but badges for a life well lived. Life is full of wrinkles, but one can live it fully thanks to new Multi-Active. We have partnered with digital content production agency MAKERS, and enlisted four of their top influencers across beauty, fashion and lifestyle to capture and share their #WorthTheWrinkle moments through a series of videos.

Camila Coelho, Brazilian-native and makeup artist, shares her experience on what it takes to be an international fashion and beauty sensation. Maya Washington, photographer, actor and lifestyle vlogger inspires us with her “Be Shameless” motto about overcoming your fears and chasing dreams. Chriselle Lim, fashion expert, digital influencer and innovator, tells a story of empowerment for women juggling career, family and friends. Carlie Butler, loving mom and fitness fanatic, is on a mission to spread the word about a healthy lifestyle for women and their families. The campaign kicks off with blogger Camila Cohelo on February 8th on her digital platforms, the Clarins website and social media channels. A new episode will be released every two weeks until May.

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