Following the success of Natural Lip Perfector in 2007 and Joli Rouge in 2015, Clarins has unveiled Instant Light Lip Perfecting Base. This hybrid skincare and makeup base is enriched with acacia micro-pearls and vegetable waxes, and promises to be a primer for lipstick as well as smooth and nourish the lips. The brand has once again collaborated with Topline Products by Texen for this ultra-sophisticated slim stick.
With its stick mechanism, the packaging for this new product justified Topline Products’ development of specific tools. The pack’s white lacquer base reflects the pure shade of the bulk itself. The product name and a delicate line are printed in Clarins’ signature red shade using hot stamping. The cap and beveled A-shell are anodized in a pale gold color, and the cap fastens on with a click. The bullet is 9mm in diameter, and the pack contains 1.8g of bulk.
The launch is supported by an accompanying mini-product, almost identical to the full-size version.
Topline Products by Texen is a manufacturer and outsourcer for the global beauty industry, designing, developing, producing and delivering standard and bespoke packaging and turnkey solutions that include formulation, filling and secondary packaging. Since being taken over by PSB Industries in February 2016, Topline Products has been integrated into PSB’s Luxury & Beauty Division, Texen, to which it brings its complementary expertise in terms of design, development and innovation as well as new marketing and industrial synergies.