Carolina Herrera New York Launches Good Girl with Karlie Kloss

POSITIONING

Black and white… dark and light… good girl, bad girl. Carolina Herrera introduces GOOD GIRL, a sensual, evocative fragrance born of the beautiful contradictions and the dichotomy of modern women and modern life. GOOD GIRL celebrates her spontaneity, complexity and power. She revels in her unapologetic duality – her femininity and sensuality, her timeless elegance and casual irreverence, her hopeless romance and fearless independence. If you obey all the rules, you miss all the fun… it’s good to be bad.

sfsfsfs.FRAGRANCE

Created by perfumer Louise Turner, GOOD GIRL is made to capture a woman’s wondrous complexity with surprising ingredients. The sweet, alluring qualities of jasmine give the fragrance its brightness and femininity. The darker side of the scent is created with richly fragrant cocoa and intoxicating Tonka. Almond and coffee bring GOOD GIRL its immediate vibrancy. Tuberose, extracted in a new way that creates a rich delicacy, is what the perfumer calls the fragrance’s “wild card,” bringing “fluidity and femininity.”

Key notes: Tuberose Jasmine, & Tonka Bean, Cacao

kdkdPACKAGING

Give a girl the right shoe and she can conquer the world. The stiletto is the GOOD GIRLS’ ultimate weapon of seduction, conveying sensuality and empowerment. Made of sleek, smoky midnight blue glass, the stiletto bottle stands on the tallest, thinnest gold heel. The outer carton wraps the bottle in luxurious detail. Seductive velvet and contrasting black, white and gold come together and create a memorable and daring message.

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