The world’s first perfume-lipstick duo, Bond No. 9 Nolita, arriving just in time for Spring ’17, is a lush celebration of femininity, flirtatiousness, and Downtown’s latest hotspot neighborhood.
Bond No. 9 has a confession to make: The pace around here has been so hectic lately that we can scarcely find the time to wander around and explore the streets beyond our Bond Street headquarters. But all that changed when word got around that Nolita, the neighborhood that begins just across Houston Street, two blocks south of us, has become a Millennials’ favorite and the hottest of Downtown’s hotspots. So of course we did what we always do with New York’s most exciting and iconic neighborhoods. We gave it its very own scent. Nolita, the eau de perfum, debuts April 2017, just in time for Spring ’17.
But what is Nolita? Given its perfect location due south of Noho, due east of Soho, and due west of the Lower East Side, (hence its name), this enclave of narrow, tree-lined streets can’t help but be utterly hip and cool. No wonder it had quietly been home for many years to David Bowie. No wonder it houses the New Museum and one of New York’s most celebrated bookshops, McNally Jackson. Plus, it’s become a magnet for a slew of enticingly chic storefront boutiques (think of- the-moment clothes and shoes, ladies!), while for sustenance it has a smattering of go-to restaurants and snack bars (Café Habana … Café Gitane) and cocktail boites—some of them so unobtrusive they’re nameless.
And yet, as if magically, Nolita has been spared from obvious modernization. With not a
single contemporary high-rise in sight, it’s retained the look and feel of the old-fashioned Italian grocery-and-butcher-store neighborhood it long had been.
It’s a little bit of the past–nostalgia for the old neighborhood—and a lot of the sizzling, beckoning, flirtatiously feminine enticements of its edgy fashion boutiques—that inspired Bond No. 9 Nolita, the eau de parfum. The starter notes are that ladylike classic, freesia, paired with the unexpected wakeup wham of tangerine—making this a perfect springtime scent. At its heart are heady, tropical jasmine sambac blended with romantic, enchanting lily. These are then sustained with those warm and beguiling basenotes—amber, musk, and sandalwood.
Continuing the flirtatious theme, we’ve decked the Nolita bottle with an explosion of kisses in an array of gold-rimmed flame red, fuchsia, and bubblegum pink lipstick colors—because for the Bond No. 9 Girl, one lipstick is never enough. Accompanying the Nolita eau de parfum is a Bond No. 9 innovation—our first-ever creamy, delicious lipstick in a pure, true, unabashed New York red. What a perfect lipstick for that Bond No. 9 Girl!