Mazur Group, L.A.’s premier executive search firm specializing in the beauty industry, presented their bi-annual BEAUTY BIZ ROUNDTABLE 15 (BBR15), on Friday, April 28th from 9:00am – 2:00pm at Le Méridien Delfina Santa Monica Hotel. This sold-out event featured senior executives from the West Coast’s beauty scene including Sephora, ipsy, Dollar Shave Club, Sexy Hair Concepts, and more – who gathered to address the beauty industry’s trending topics in influencer marketing, mobile marketing, e-commerce, retail merchandising, corporate social responsibility, and entrepreneurship.
The only beauty industry event of its kind, BBR – now in its 15th run – offers unparalleled opportunities for global brands to meet in an intimate environment to forge partnerships and discuss how beauty brands are expanding into new channels, distributions, and next-gen customers.
“The beauty industry had an extremely busy year in 2016 with major brand acquisitions, retail rebooting, and emerging markets. Based on the projected industry growth for 2017, our goal is to continually facilitate lasting and invaluable connections for the beauty industry as a whole” said Frances Mazur, CEO of Mazur Group. “After every BBR event, we see both current and new businesses flourish and powerful partnerships form. When the beauty community is given the opportunity to come together in a forum with an equal playing field, the ideas that are sparked – from marketing innovations to essential steps when scaling the business – are incredible. More importantly, we give our speakers the opportunity to connect with their peers, which is rare in the beauty industry.”
BBR15 featured Blair Lawson, Head Merchant at goop whose Keynote Address “Contextual Commerce: Content and Conversion” shared how goop started in 2008 as an e-newsletter founded by Gwyneth Paltrow, and later developed into a lifestyle site with over 1MM subscribers today. In 2014, the goop website launched their e- commerce site which now includes over 150 “clean beauty” products. Lawson also revealed the importance of creating all the content and storytelling in advance, which in 2016, paved the way for their first Goop-branded beauty line, Goop by Juice Beauty, resulting in “a complete, clean-beauty eco-system with multi-brand and goop- branded products.”
Roundtables were led by a variety of experts in beauty marketing, digital media, retail, and e-commerce:
- John Bohan, CEO & Founder/Socialtyze – “Your 2017 Influencer Marketing Attack”
- Sasha Calder, Director of Corporate Social Responsibility & Engagement/Josie Maran – “Deeper Than Face Value: Developing Brands with Purpose”
- Jessica Chung, Director of Merchandising/Dermstore – “Nailing the Pitch and More: How to Have Winning Conversations with Retailers”
- Kate Edwards, Co-Founder/Heartbeat – “Millennials and GenZ: Rethinking What You Know About Marketing”
- Erik Huberman, Founder & CEO/Hawke Media – “ROI Driven Marketing”
- Deanna Kangas & Andrew Knox, Co-Presidents/Ouai Haircare – “How to Launch a Brand with the Mobile
- Fadi Mourad, Chief Innovation Officer/Dollar Shave Club –
- Kim Walls, EVP/LimeCrime -“Global eCom: Payments to Shipping – How to Get It Done”
- Corey Weiss, Head of Business Development/ipsy – “Community to Commerce: Build It and They Will Come”
- Jennifer Yen, Founder/pur-lisse -“TV Villainess to Skin Hero
- Christina Zilber, Founder & CEO/Jouer Cosmetics –“Branding in the Era of Snapchat”
When asked about his experience as both a previous BBR attendee and now a facilitator, Fadi Mourad, Chief Innovation Officer of Dollar Shave Club shared that “As a [BBR] participant, I walked away very impressed with the set up, the facilitators’ expertise on the subjects, and meeting new people within the industry. This year, I was honored to take part in BBR15 as a facilitator. The Key note Speaker and all the facilitators are truly inspirational in what they do, and I learned so much from them. The table conversations were incredible, inspiring, thought- provoking, and idea-generating.”
Similarly, Deanna Kangas, Co-President of Ouai Haircare, added “I love the format as a roundtable, because it is very intimate and allows you to ask questions and be part of the presentation so you learn things that are very applicable to your business. As a presenter, it was great receiving the feedback and learning from their comments.”
From an attendee perspective, Caleb Foltermann, Vice President of National Accounts at SexyHair Concepts said that BBR “is a great way to learn from other segments within the Beauty Industry. Cosmetics, Hair, and Skin are all within beauty, but each faces different challenges and opportunities. Meeting people with these similar but unique challenges offers invaluable insight into my own segment of the market and how the industry is trending as a whole.”
BBR15 is sponsored by Women’s and Cosmopak. The next Beauty Biz Roundtable (BBR16) is slated for October 2017 in Santa Monica.