On Saturday, August 26th, philanthropist Audrey Gruss invited 30 of her closest female friends to a White Tea Garden Party at her Southampton home, Fairwind, where she announced the coming launch of her new fragrance, Hope.
Guests including Kathy Hilton, Donna Acquavella, Sharon Bush and Luce Churchill learned how 100% of net profits from Hope fragrance will go directly to Hope for Depression Research Foundation (HDRF) – the non-profit organization Audrey founded over a decade ago in memory of her mother Hope, who struggled with depression.
Depression is the number one cause of disability worldwide with 20 million people diagnosed with depression in the US each year, and 350 million people affected globally. However, despite its prevalence and staggering cost to society, it is still misunderstood and under-researched. In order to create an additional source of revenue to accelerate breakthrough depression research, Audrey created the Hope fragrance collection. Inspired by her mother’s love of white flowers, Hope is an all-white floral combined with a crisp note of verdant freshness.
Classic tea sandwiches were passed around, while white linen-covered tables in the pool house were laden with white desserts, white teas and the four white flowers of gardenia, jasmine, lily-of-the-valley and tuberose, that compose the Hope fragrance key notes. Guests including Debbie Bancroft, Ann Barish, Janna Bullock, Somers Farkas, Mai Harrison, Kim Heirston, Carol Mack and Dana Hammond-Stubgen, were all dressed in white and meandered the grounds that featured a white cutting garden, blooming white hydrangeas, a white and green woodland garden, a pool surrounded by white dogwood trees, an apple orchard and white birch allee.
The Hope fragrance collection is comprised of four products that will launch on September 1st at select Saks Fifth Avenue stores and at saks.com. The products range from $40 to $115 SRP, and include Eau de Parfum, an Eau de Parfum purse spray, a Hand and Body Creme, and a Scented Candle. The fragrance was made by Firmenich.
About Hope for Depression Research Foundation (HDRF)
HDRF’s mission is to fund the most innovative neuroscience research into the origins, diagnosis, treatment and prevention of depression and other mood disorders – bipolar disorder, postpartum depression, post-traumatic stress syndrome, anxiety disorder and suicide. In 2010, HDRF launched its Depression Task Force (DTF) – an outstanding collaboration of eight leading scientists, at the frontiers of brain science, from different research institutions across the U.S. and Canada. These scientists have developed an unprecedented research strategy that integrates the most advanced knowledge in genetics, epigenetics, molecular biology, electrophysiology, and brain imaging. To accelerate breakthrough research, they share ongoing results, in real time, at the HDRF Data Center. For more information, visit: www.hopefordepression.org