Today eSalon announced it has hired Amanda Hamilton as Vice President of Retail. Ms. Hamilton will drive the development of the company’s first physical salon, signaling, according to the company, “a shift from exclusive e-retailer to multi-channel brand.” This position was not currently held at the company and Amanda started this week.
About Amanda Hamilton. Amanda is a builder. She has built teams, built stores and built operational systems—all from theground up. With more than 17 years of experience in retail strategy, operations and real estate management, Amanda inspires teams to create a seamless consumer experience with radical operational efficiency. At eSalon, Amanda will drive the development of the company’s first physical salon, signaling a shift from exclusive e-‐tailer to multi-‐channel brand.
Amanda hails from Drybar, where she launched and operated 40 stores in less than 4 years. When she joined in early 2011, there were just a handful of locations sprinkled across Southern California. During her tenure she implemented a full supply chain, an integrated booking program, and an end-‐to-‐end store opening process that enabled the company to scale from a $1MM operation to $70MM without deviating from the focused consistency expected of the brand. She also led the development of the ‘Dry-‐on-‐the-‐Fly’ mobile business, as well as the Drybar mobile app to answer client demand for an ever-‐more convenient blowout.
Prior to Drybar, Amanda managed the day-‐to-‐day operations of Rutgers’ Early Learning Project, a research laboratory that investigated the origin of long-‐term memory in young infants.
Amanda holds a BA in Psychology from Rutgers University.
About eSalon. Not since the “Miss Clairol” home hair color kit debuted in 1956, has a company revolutionized the industry like startup eSalon—by delivering custom, salon color to a client’s door, for less than they would tip a colorist!
Each bottle of eSalon pigment, unlike pre-mixed box brands, is individually blended for clients based on their personal hair profile. Clients are asked about gray percentage, eye color, color history, and more, to create the most flattering shade.
eSalon’s crew of color experts analyze clients’ details and create custom formulations from an unlimited number of color options. The salon-quality hair color and proprietary mixing technology ensure a perfect match every time. The color is bottled, labeled with the client’s name (because it’s made for them and no one else), and delivered within days.
Experiencing tremendous growth since its launch five years ago, eSalon has shipped more than two million color applications and was recently awarded Allure Magazine’s “Best of Beauty” in the home hair color category for the second year in a row. The brand has also expanded its portfolio to include a range of salon- grade, color safe hair care and styling products—all of which are backed by eSalon’s 100% satisfaction guarantee.
Earlier this year, eSalon introduced The Match-Up, a subscription service offering any mix of 3 high- performing products for the bundled price of $30 (up to 45% savings). Giving customers the choice to have a curated regimen tailored meet their specific needs or to hand-select their own mix, The Match-Up offers everything from sulfate-free shampoo and deep treatments to brow products.