ALBERTO VO5 RAISES THE BAR ON VALUE WITH NEW LINE PROVIDING BENEFITS FOR MOST COMMON HAIR ISSUES

VO5 Logo. (PRNewsFoto/High Ridge Brands)

Alberto VO5 is once again delivering on its mission to make beautiful, vibrant hair accessible to all.  Its new line of shampoos and conditioners, provide benefits to help solve common hair issues, formulated to provide results that go beyond expected at a remarkable recommended price of just $.99-$1.19 per bottle.

The new line from Alberto VO5 of five-vitamin-formula-infused, paraben-free shampoos and conditioners targets four of the most common hair problems, infused with signature VO5 captivating fragrances to deliver exceptional consumer value:

  • Dry Scalp: plusAlmond Oil helps soothe, relieve and moisturize the scalp
  • Volumizer: plus Biotin boost and amplify limp locks for fuller -looking hair
  • Split Ends: plus Panthenolhelps reduce damage to delicate hair, adding moisture and a smoother look
  • Anti-Frizz:plus Argan Oil helps tame and smooth unruly locks for sleek-looking hair

“Our new line proves once again with VO5, you simply don’t have to pay more to look and feel beautiful,” said Nina Riley, VP Marketing at High Ridge Brands, owner of Alberto VO5. “The fact is, sometimes hair needs a little more care and VO5 doesn’t want the consumer to have to empty their wallet for it.  With premium ingredients like Argan Oil, typically found in products many times their price, our new shampoos and conditioners leave savvy shoppers’ hair vibrant and clean, regardless of their hair texture and type.”

VO5’s new line of value-rich Shampoo and Conditioners are now available at national and regional retailers including Walmart, Kroger, CVS, Kmart with a MSRP of $.99 to $1.19.  Please visit www.vo5haircare.com to learn more about VO5 hair care products.

About High Ridge Brands
Headquartered in Stamford, CT, High Ridge Brands owns the Alberto VO5® brand in the U.S. and Puerto Rico, Rave® hair care products globally, as well as the Zest® and Coast® personal cleansing brands in the U.S. and Canada.  For more information, please visit www.highridgebrands.com.

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